What are engagement metrics?
How do I increase likes and comments?
What are good questions to ask on social media?
What is a CTA (Call to Action)?
How do I use polls and quizzes?
It was a quiet Tuesday afternoon when I decided to test something simple on a client’s Facebook page—a local coffee shop that had great coffee but barely any online buzz. Their posts were getting 2–3 likes, mostly from staff. They were frustrated, and honestly, so was I.
So I posted this:
“☕ Would you rather give up coffee for a week or your phone for a day? Comment below!”
Within 24 hours, the post had over 300 comments. People were tagging friends, debating passionately, and laughing in the replies. That one question did more for their brand than a month of polished product photos.
Engagement metrics are the signals that your audience is paying attention. These include:
Likes and reactions
Comments
Shares
Saves
Clicks
DMs
At GetBestWeb.site, we track these metrics to understand what content resonates and what needs tweaking. High engagement means your content is connecting emotionally or intellectually.
Here’s what I’ve learned:
Ask questions – People love to share opinions.
Use humor or emotion – Make them laugh or feel something.
Be relatable – Talk like a human, not a brand.
Post consistently – Show up regularly to stay top of mind.
Respond to comments – Engagement is a two-way street.
That coffee shop’s engagement tripled in a week because we stopped “broadcasting” and started conversing.
Here are a few that always work:
“Would you rather…”
“What’s your go-to [product/meal/song]?”
“What’s one thing you can’t live without?”
“Tag someone who needs to see this!”
“Fill in the blank: My weekend isn’t complete without ______.”
These questions invite participation. They’re low effort, high reward.
A CTA is a prompt that tells your audience what to do next. Examples:
“Comment below”
“Click the link in bio”
“Tag a friend”
“Vote in our poll”
“DM us to order”
Every post should have a purpose. A CTA gives it direction.
Polls and quizzes are interactive gold. On Instagram Stories, Facebook, and LinkedIn, they’re easy to set up and fun to answer. We used polls to help the coffee shop decide their next seasonal drink—and customers felt like part of the process.
Pro tip: Use quizzes to educate and entertain. For example, “What type of coffee are you?” not only gets clicks but also builds brand personality.
Engagement isn’t about going viral—it’s about building relationships. When people feel seen, heard, and entertained, they stick around. And when they stick around, they buy, refer, and advocate.
At GetBestWeb.site, we help brands turn passive followers into passionate fans—one question, one comment, one connection at a time.