Part 4: Content That Clicks – The Art of Posting

💡 Questions Answered:

• What types of content perform best?

• How often should I post?

• What is the best time to post?

• How do I repurpose content?

• What are hashtags and how do I use them?

📸 The Fitness Coach Who Found Her Voice Online

A few years ago, I worked with a personal trainer named Lindiwe. She had the energy of a sunrise workout and the passion of a true motivator—but her Instagram was a ghost town. She posted sporadically, mostly blurry gym selfies and long captions that read like diary entries.

She had the heart. She just needed the strategy.

🔥 What Types of Content Perform Best?

We started by identifying her audience: busy professionals who wanted quick, effective workouts. So we created:

• Short workout videos (15–30 seconds)

• Before-and-after client transformations

• Motivational quotes

• Behind-the-scenes clips

• Quick tips like “3 stretches to fix your posture”

People don’t just want content—they want value. Educational, entertaining, and emotional posts perform best.

📅 How Often Should I Post?

Consistency beats frequency. We built a schedule:

• 3 posts per week

• 2 stories per day

• 1 live Q&A every Friday

This rhythm kept her audience engaged without burning her out. At GetBestWeb.site, we recommend starting with what’s sustainable and scaling up as you grow.

⏰ What Is the Best Time to Post?

We tested different times and found her audience was most active:

• 6–8 AM (pre-workout scroll)

• 12–1 PM (lunch break)

• 7–9 PM (wind-down time)

Every niche is different. Use platform insights to find your sweet spot. Posting when your audience is online increases visibility and engagement.

♻️ How Do I Repurpose Content?

One workout video became:

• A reel

• A carousel post with step-by-step instructions

• A blog article

• A newsletter tip

• A TikTok remix

Repurposing saves time and maximizes reach. One idea can fuel a week’s worth of content across platforms.

#️⃣ What Are Hashtags and How Do I Use Them?

Hashtags are discovery tools. They help new audiences find your content. For Lindiwe, we used:

• Niche tags: #HomeWorkoutSA, #BusyMomFitness

• Trending tags: #TransformationTuesday

• Branded tags: #TrainWithLindiwe

We kept it to 5–10 relevant hashtags per post. Too many can look spammy; too few can limit reach.

📈 Results That Moved the Needle

In 60 days:

• Her follower count grew from 800 to 6,500

• She booked out her online coaching slots

• Her content was shared by influencers in the fitness space

She didn’t change who she was—she just learned how to package her passion.

💬 Final Thoughts

Content isn’t just about posting—it’s about connecting. When you understand your audience, speak their language, and show up consistently, your content starts to click.

At GetBestWeb.site, we help brands turn ideas into impact—one post, one story, one strategy at a time.