Part 9: Websites That Work – UX, SEO & Speed

💡 Questions Answered:

• What is SEO?

• How do I optimize my website?

• What is mobile responsiveness?

• What is bounce rate?

• How do I improve site speed?

🧩 The Nonprofit That Was Invisible Online

A few years ago, I worked with a nonprofit focused on youth education in rural South Africa. Their mission was powerful, their impact real—but their website? Practically invisible. It didn’t show up on Google, loaded slowly, and wasn’t mobile-friendly.

They were losing potential donors and volunteers simply because their digital front door was broken.

🔍 What Is SEO?

Search Engine Optimization (SEO) is the process of making your website more visible on search engines like Google. It’s about using the right keywords, structuring your content properly, and ensuring your site is technically sound.

At GetBestWeb.site, we treat SEO as a long-term investment. It’s not just about ranking—it’s about being found by the right people at the right time.

🛠️ How Do I Optimize My Website?

For the nonprofit, we started with:

• Keyword research – What were people searching for? “Youth education South Africa,” “donate to rural schools,” etc.

• Meta tags – Titles and descriptions that tell Google what each page is about.

• Alt text for images – Helps with accessibility and SEO.

• Internal linking – Connecting related pages to keep users engaged.

We also created a blog to share success stories, which helped build authority and drive traffic.

📱 What Is Mobile Responsiveness?

Over 70% of web traffic today comes from mobile devices. If your site doesn’t adapt to different screen sizes, you’re losing visitors.

The nonprofit’s site looked fine on desktop but was a mess on phones. We rebuilt it using a responsive framework that adjusted layout, font size, and navigation for mobile users. Instantly, bounce rates dropped.

🚪 What Is Bounce Rate?

Bounce rate is the percentage of visitors who leave your site after viewing just one page. A high bounce rate often means:

• Slow loading times

• Confusing layout

• Irrelevant content

• Poor mobile experience

We reduced the nonprofit’s bounce rate by 40% by improving speed, simplifying navigation, and adding clear calls to action.

⚡ How Do I Improve Site Speed?

Speed matters. People won’t wait more than 3 seconds for a page to load. Here’s what we did:

• Compressed images

• Minified CSS and JavaScript

• Used a content delivery network (CDN)

• Enabled browser caching

• Switched to faster hosting

Tools like Google PageSpeed Insights and GTmetrix helped us monitor and improve performance.

📈 Results That Made a Difference

After the revamp:

• Website traffic increased by 400%

• Donations through the site doubled

• The site ranked on the first page of Google for key terms

Their mission didn’t change—but now, the world could see it.

💬 Final Thoughts

A website isn’t just a digital brochure—it’s a conversion engine. When it’s fast, optimized, and user-friendly, it becomes your most powerful marketing tool.

At GetBestWeb.site, we build websites that don’t just look good—they work hard for your brand.