Part 7: Marketing Mastery – From Strategy to Sales

💡 Questions Answered:

• What is social media marketing?

• How do I create a strategy?

• What is a funnel?

• How do I run ads?

• What is ROI in social media?

🛍️ The Fashion Brand That Turned R500 into R10,000

I’ll never forget the day I met the founder of a small fashion label in Cape Town. She had bold designs, a loyal offline customer base, and a dream of scaling online—but no idea where to start.

She told me, “I’ve tried boosting posts, but nothing happens. I think social media just doesn’t work for me.”

Challenge accepted.

📣 What Is Social Media Marketing?

Social media marketing is more than just posting pretty pictures. It’s the strategic use of platforms like Instagram, Facebook, TikTok, and LinkedIn to:

• Build brand awareness

• Drive traffic

• Generate leads

• Convert followers into customers

At GetBestWeb.site, we treat social media as a sales engine, not just a digital diary.

🧭 How Do I Create a Strategy?

We started by defining her goals:

• Increase online sales

• Grow her email list

• Build a community around her brand

Then we mapped out a strategy:

1. Content pillars: Style tips, behind-the-scenes, customer stories

2. Posting schedule: 4x per week, with Stories daily

3. Lead magnet: “Get 10% off your first order” in exchange for email signups

4. Ad funnel: Awareness → Engagement → Conversion

Strategy is the bridge between goals and results.

🔄 What Is a Funnel?

A funnel is the journey your audience takes from stranger to customer:

1. Top of Funnel (TOFU) – Awareness (e.g., reels, ads, influencer shoutouts)

2. Middle of Funnel (MOFU) – Engagement (e.g., email signups, DMs, comments)

3. Bottom of Funnel (BOFU) – Conversion (e.g., product pages, checkout, retargeting ads)

We used this funnel to guide every piece of content and every ad.

💰 How Do I Run Ads?

We started small:

• Budget: R500

• Platform: Facebook & Instagram

• Objective: Website conversions

• Target: Women aged 20–35 in South Africa interested in fashion

We created a carousel ad featuring her bestsellers, with a clear CTA:
“Shop Now – Limited Stock!”

We also set up a retargeting ad for people who visited the site but didn’t buy. That’s where the magic happened.

📈 What Is ROI in Social Media?

ROI (Return on Investment) =
(Revenue – Cost) ÷ Cost

In her case:

• Ad spend: R500

• Revenue: R10,200

• ROI: 1,940%

But the real win? She gained 300 new customers, 1,200 new followers, and a repeatable system.

💬 Final Thoughts

Marketing isn’t about shouting louder—it’s about speaking smarter. With the right strategy, even a small budget can deliver big results.

At GetBestWeb.site, we help brands turn scrolls into sales and followers into loyal customers—one funnel, one ad, one story at a time.